Museum of Thoughts is a conceptual design project that involved creating a brand identity for a community-driven museum located in Astoria, Queens, focusing on creative, conceptual, and professional development through research, concept development, and design execution. The project required us to apply our skills across multiple design disciplines, including graphic design, logo creation, brand identity, advertisement, spatial design, and packaging design.
The goal was to design a space that serves as a quiet, reflective environment where NYC residents can escape the city's hustle, display personal journals, sketchbooks, and photographs, and connect with the broader community through creativity and contemplation.
Museum to share thoughts, writings, arts, inspirations, and time together.
Exhibitions composed of donated pieces periodically open.
Contemplation room provides a tranquil space to reflect on thoughts.
Cafe with small coffee, desserts, and crafted goods will be community gatherings.
Amid the hustle and bustle of the city, we provide a peaceful retreat — a place to unwind, connect with others, and foster a sense of community.
Spatial Design
Contemplation Room & Exhibition Space
Cafe
Bookstore
Advertisement Campaign
Packaging Design
Box Design & Flat Layout for Chalkboard Mug
Bookmarks
Preparation & Planning
Logo Designs to Final Logo
My preliminary sketches (left to right): Spatial Designs, Advertisement Campaign, Customizable Bookmarks, Shopping Bags, and Zines.
Team Roles
Ngan Nguyen: Spatial Design, 3D Modeling, Advertisement Campaign, Packaging Design
Haeni Lee: Brand Identity and Design, Packaging Design, Graphic Design, Project Manager
Marissa Gallo: Brand Development, Graphic Design
